To modernize WBT Industries' presence in the promotional products industry, I redesigned the company's logo and developed a branding system that could carry across its print and digital marketing.
The new identity extended into a multi-page product catalog, where typography, structured layouts, and intuitive product groupings helped organize an extensive range of merchandise.
For digital advertising, I adapted the branding into banner ads and keyword campaign graphics for SAGE, a B2B platform connecting suppliers with distributors in the promotional products industry.
These formats required a more direct approach to visual communication, balancing product visibility with the limited space available for messaging.
I also designed promotional e-blasts that carried the updated identity into the company's email marketing efforts. Across each application, the challenge was maintaining a recognizable visual identity while accommodating the different requirements of print, digital advertising, and product promotion.
The resulting collection of materials gave WBT Industries a consistent visual presence across its catalog, B2B advertising, and customer communications.
